Preparing for a Grand Opening

I relocated to a new studio and am preparing for a grand opening - my first public opening in my career so I’m a little nervous. I’m not used to this approach - currently I’m only open by appointment. I’m thinking of marketing to locals in the neighborhood to stop by - like a meet & greet. I’m not anticipating much retail sales but should probably plan for the option. I’ve even considered have a small skin bar area setup for quick consults / booking incentives.

I’d love to hear any tips from retail owners of a similar setup. Would like to know specificially:

• retail purchasing lessons learned

• if an event-style is even necessary

• marketing materials used / preferred

• tips on layout / timing / keeping theft at bay

Thanks, sweet community! 🤩