new side of the industry: B2B/professional retail.

I’ve been an esthetician for 23 years and have owned my own spa for 16 years. I’m very comfortable retailing skincare products directly to my clients, but I’m now stepping into a new chapter of my career.

I’ll be working with a Korean skincare company and traveling to Korea next month for advanced training. I’ll also be representing the company, which means I’ll be learning how to introduce and retail professional skincare products to other estheticians and skincare professionals.

This part is completely new to me, and I’d love to learn from those of you who have experience with B2B or professional retail.

💬 How did you make the transition from selling to your clients to selling to other professionals?

📈 What are your best tips for building relationships with estheticians, educating them about a brand, and getting them excited about the products?

🎯 What mistakes should I avoid when starting out as a professional skincare representative?

I’m excited about this new opportunity, but I know there’s always more to learn. I’d really appreciate any advice, experiences, or tips you’re willing to share! ❤️