Email marketing and increasing average ticket!

Hi everyone,
I’m looking for some guidance from other licensed pros. I had a few large cancellations this week and I’m trying to fill my schedule. Do you have any strategies or marketing ideas that work well for last-minute openings?

Also, my average ticket is around $102.48 this year, but a lot of my bookings are lower-priced brow tint/wax appointments. I’d love suggestions on how to increase my average ticket in a with the marketing email for add on services and product sales.

What has worked for you — add-ons, packages, retail strategies, or anything else?

Is there a Dermalogica treatment that has been profitable for you?

Thanks in advance!