Building success with before and after photos

I absolutely love to see before and after photos of client skin journeys, whether that’s from treatments, homecare or both. I have recently been treating some hyperpigmentation on my own skin with homecare products and decided to take before and after’s. I am so pleased I did, as I was thinking that I hadn’t seen much change but once I compared the before/ after I was shocked at how much difference it had made.

This sparked a conversation on class this week, a therapist admitted that they often forget to take before/ after’s and I thought, wow your missing a huge opportunity here. What I’d love to know from you, how do you use your before/ after images?

⭐is it just to track client progress?

⭐do you share on your social media with client permission?

⭐has it supported your business growth, service bookings or retail sales? if so, how?