Ingredient Trends: What’s Showing Up on Your Retail Floor?

Clients are getting more ingredient-savvy, and many of them come in with trends they’ve seen online or heard from friends. These moments can be great opportunities to guide the conversation, clear up confusion, and help clients understand what truly supports their skin.

What ingredient trends have you been hearing from clients lately?
Have any come up more than once, or caught you by surprise?

Share what you’ve been noticing on the retail floor. It helps all of us stay connected to the questions clients are asking right now.