🛁 Bleach baths are trending on TikTok

Diluted bleach baths have actually been used in dermatology for people with atopic dermatitis/eczema, particularly when recurrent bacterial colonization or infection is a concern. Research suggests that carefully diluted sodium hypochlorite may help reduce bacteria on the skin and support management of inflammation and itching.

A medically recommended bleach bath is very different from applying household bleach directly to the skin or experimenting with concentrations at home. The American Academy of Dermatology recommends bleach-bath therapy only when advised by a dermatologist.

So, when a client asks, “Have you heard about bleach baths?” we don’t have to immediately dismiss the trend, but we can add the context that social media often leaves out.

As skin professionals, our role is to understand why a trend exists, separate established skin therapy from DIY interpretation, and know when the conversation should be referred to a medical provider.

💬 Has a client asked you about bleach baths yet?